Your mailing list should be your “business baby”! Agree?
Well then, you want to treat your mailing list with lots of love and gentle care. Same like with your body, you want to be able to nurture and take care of it so that it serves you well for years to come. No difference when we are talking email list.
My podcast guest this week, Dr. Lindsey Elmore, shared practical approaches for health and wellness that would help you to nurture your body in a way that helps it to thrive. Make sure to listen in. Those practical approaches are designed to help ensure that you are making a great first impression with regards to your mind and body.
You can continue reading or simply watch the video below.
In much the same way, I am going to share some practical approaches with you that can be used to make that great first impression with your audience and your email list. It all starts with the basics of understanding who your ideal clients are and what their most burning need is. You can then begin to nurture them and structure offers that will speak to them directly and make them spark up and take notice of for what you are offering.
When you are very clear on who your message is meant for, it is much simpler to be able to build offers that attract them. One amazing way to do that is with an opt in gift. An opt in gift is a free offer to your clients that will give them a taste of your juiciness and how you can help them solve their problems. This gift should be delivered with high value content for your audience that will address their needs.
A well placed and valuable opt in gift will not only serve your existing mailing list but it will also serve to entice new potential clients onto your list to be a part of your community. How exciting!
The free gift and the delivery of your free gift should be done in such a way that maximizes your audiences first impression of your business. You want them to know that you mean business and that you are there to transform their lives and/or business. You do that by setting up the gift, landing page and a pick up page with bells and whistles that will be able to show them how much you can impact their lives. It really gives them a chance to get to know you.
When this is done smartly, new subscribers feel endeared to you and your community instantly and everything is clear and simple for them to get to know your brand and how you can impact them.
While they are checking out your community and getting to know you better, you are also sending them emails that builds on and nurtures the relationship with your subscribers. And yes, while you are nurturing and building the relationship you are making offers for them to check out your best stuff. Absolutely!
Granted the offers may be small in dollar value, you want to make sure that they are high in content value so that new subscribers or clients will know the worth of your services.
Don’t be afraid to make offers because isn’t that why we run a business? If you don’t offer people to help them how can you possibly impact their lives?
Are you always looking for ways to make a great first impression on your email list? Then I have just the gift for you. It is my free gift to you with practical approaches on how to do just that. Grab it here.
What are some of your best tips from making a great first impression?
Comment your response below.