I recently made an offering to my community and it didn’t take. What I mean is it did not sell. And I was a little disappointed, but looking on the bright side, it also gave me an opportunity to stop and reflect to build a “better buggy”.
Now follow me for a minute here with this logic.
Yes, when we as business owners put our heart and soul into a project we expect it to fly. But that’s not always the case. So, we have to know when to call it and go back into your bag of ideas and drag out something new. So that is what I did.
But here is what really happened for me. It gave me an opportunity to stop and reflect on what might have gone wrong. It gave me a look at what I’ve done and time to think about the changes that I could make to NOT have the same outcome the next time. It allowed me to fail forward.
And in my case where I believe I failed was in my messaging. So, I went back to the drawing board and dug deep for changes in messaging that would connect to my community. And in true Kimberley style, when I am reflecting and growing I choose to share that transparency with my community as a learning lesson. I did a podcast on messaging and content.
So here we are talking about now here in my blog post more.
Why? Because your message to your community is so IMPORTANT!
Your message is the foundation for your business and how you will connect with the clients that are made just for you. If you can’t describe what you do to your audiences or detail what problem you solve, you will have a difficult time inviting them to a solution so that they should buy or use your product or service.
So, it’s all about “what is your core message?” That is what it boiled down to for me. I had to take a step back to ask myself what is the message and am I delivering it to my peeps effectively. For me the answer was no but what is it for you? Think about that for a minute.
The core marketing message you develop must remain consistent across all your marketing platforms, from your website to offline to social media. That means it has to be simple, direct, and easy to remember and understand. Your core message is the essence of who you and your business represent.
It is what you will be known for and when people think of the problem you are so great at solving, they will automatically think of you to solve it. It is your unique position wow factor, for sure.
There are basically 3 practices that I have adopted to check-in with my content as I am working through it. I call them my 3 Powerful Confirmation Statements for Content. They are:
#1 - I am very clear about who my message is meant for.
#2 – The offers that I present to my audience are of great interest to them and to me.
#3 – I am always sharing my best content with amazing value to my audience.
This is kind of like a check-in checklist. I talked about this in detail in my podcast but the jest so I won’t repeat it here but the jest of it is that I want to ensure that everything aligns with who I am, what my business represents and what I am offering my community. No rocket science there, just simple and direct alignment.
Content is the lifeblood of your business, so you don’t ever want to take it for granted. You want to make sure that is simple, clear and understandable for the people that are meant to receive it. With all the noise that we are dealing with in this day and age, you want to make sure that your peeps can clearly hear you. They are not wading through “stuff” to hear your voice. You have to let your voice ring clear.
I am working on that and this is something I would love to invite you to work on with me as well. That is really easy to do with my Rise & Grind Radical Accountability Program. Check it out and let me know if this something that would benefit you in your journey.
Please take a second to comment on whether or not you feel your message rings true for your business. Are you proud of what you put out?