Archives for August 2019

Your mailing list should be your “business baby”! Agree?

Well then, you want to treat your mailing list with lots of love and gentle care. Same like with your body, you want to be able to nurture and take care of it so that it serves you well for years to come. No difference when we are talking email list.

My podcast guest this week, Dr. Lindsey Elmore, shared practical approaches for health and wellness that would help you to nurture your body in a way that helps it to thrive. Make sure to listen in.  Those practical approaches are designed to help ensure that you are making a great first impression with regards to your mind and body. 

You can continue reading or simply watch the video below.

In much the same way, I am going to share some practical approaches with you that can be used to make that great first impression with your audience and your email list. It all starts with the basics of understanding who your ideal clients are and what their most burning need is. You can then begin to nurture them and structure offers that will speak to them directly and make them spark up and take notice of for what you are offering.

When you are very clear on who your message is meant for, it is much simpler to be able to build offers that attract them. One amazing way to do that is with an opt in gift. An opt in gift is a free offer to your clients that will give them a taste of your juiciness and how you can help them solve their problems. This gift should be delivered with high value content for your audience that will address their needs.

The free gift and the delivery of your free gift should be done in such a way that maximizes your audiences first impression of your business. You want them to know that you mean business and that you are there to transform their lives and/or business.  You do that by setting up the gift, landing page and a pick up page with bells and whistles that will be able to show them how much you can impact their lives.  It really gives them a chance to get to know you.

When this is done smartly, new subscribers feel endeared to you and your community instantly and everything is clear and simple for them to get to know your brand and how you can impact them.

While they are checking out your community and getting to know you better, you are also sending them emails that builds on and nurtures the relationship with your subscribers. And yes, while you are nurturing and building the relationship you are making offers for them to check out your best stuff. Absolutely!

Granted the offers may be small in dollar value, you want to make sure that they are high in content value so that new subscribers or clients will know the worth of your services.

Don’t be afraid to make offers because isn’t that why we run a business? If you don’t offer people to help them how can you possibly impact their lives?

Are you always looking for ways to make a great first impression on your email list? Then I have just the gift for you. It is my free gift to you with practical approaches on how to do just that. Grab it here.

What are some of your best tips from making a great first impression?

Comment your response below.

Whenever I have a guest on my podcast that talks about wellness and just overall health, I can’t resist the opportunity to talk about self-care. Why shouldn’t I? We all need reminders don’t we?

I spoke with someone recently and they shared how they include at least 10 minutes a day of self-care into their schedule. I thought that was a phenomenal idea. Because if we don’t schedule it, sometimes it won’t get addressed or we won't pay attention. And good self-care should definitely always be addressed. Don’t you agree?  

Read the rest of the blog or watch the video below.

My podcast guest this week was Marlisa Brown who is a registered dietician.  Marlisa shared some amazing ways for us to practice good self-care and total wellness.  She focused on things we could do to beat killer diseases in our society.

Want a self-care tip?

When you’re having a bad day, or are feeling down, the best way to increase your happiness, may be to exercise. There is a strong link between exercise and an improvement in mood and well-being.

This increase of happiness and wellbeing after exercise is caused by two different mechanisms in our body. The first is that exercise causes the release of brain chemicals like endorphins and other mood enhancers. This happens just a few minutes after you work out and the effect can last for a good 12 hours.

The second part to the equation is that exercise also helps reduce the levels of stress hormones cortisol and adrenaline in the body. That means you’ll instantly feel less stressed. This one-two punch can have a powerful effect on how you feel. Something as simple as a brisk walk can help you feel better almost immediately.

I would think this is one area where you can definitely work on stretching yourself. We have been talking about that over the past couple weeks. Being able to stretch yourself in different ways, in business and in your personal. Practicing good self-care daily is one thing that you can do for your personal growth to get outside the box. For professional growth, check out these opportunities:

The 10^th Annual Stretch Yourself Challenge hosted by my mentor Kelly McCausey is focused on helping you to stretch yourself in ways that will help you move the needle on your business.  It is so much fun and the results are always amazing!!!

My Rise & Grind Radical Accountability Program is all about helping you to complete a project in the next 30 days.  It will kickstart your momentum as we work through your project to be able to achieve the outcome you desire.  We also get to work deeply on the mindset issues that are holding you back from consistently moving forward.  It is on sale for $47 during the month of August.

I started Pilates this week and am committing to 3 days a week with at least a 2-mile walk on the off days. That is my commitment to good self-care.

How are you committing to your self-care?

Comment below and let me know.

Would rather watch the video?  Skip the reading and scroll to the bottom to watch it instead!

I am on a quest! Yes, I am.

I am seeking out ways to make me uncomfortable. I know, I know that it’s not the norm but I have found that is the only way to challenge me to move to another level in my business and in my life.

I have been talking about content a lot lately and making sure you are getting the right messaging out to your audience. That is what I’m challenging myself to do at a higher level so that I can fine-tune my message. And there are a few other things I am focused on as well such as better understanding of my business numbers so that I can positively affect them. I am taking courses to improve that.

So I am really stretching myself and stepping outside of my box. What I have learned is that when I push my clients to step outside their comfort zone, they do amazing things and provide greater value in what they do.

What happens when you step outside that box is that you begin to grow and develop and do things that you only wished about in the back of your mind. You grow the confidence to step out and do things you never imagined you were capable of.

My podcast guest and I, Kari DePhillips, talked a little bit about that on the podcast this week and the amazing things that she has been able to do with her business since stepping outside of her comfort zone. She now lives a lifestyle of travel and supporting other women in their laptop lifestyle. Such an exciting journey for her!

So how do you take the first step?

So being able to take that first step may seem a little difficult but most of the time it can be easy especially with the help of someone else that will push you. It’s like you don’t really know what you need because you can’t see it. Kind of like not being able to see the forest for the trees.  So that person that is there can see and they can help to push you towards.  

So here’s what I would say, allow yourself to dream big and think radical. Select something that you have been really wanting to try. You may need to research it first to find out exactly how to execute it. But then I would go ahead and plan it out and do it. And what is the worst that could happen?

The worst is that you would have taken the plunge and went outside of the box, you would have learned a lot of cool and amazing things, and you would have conquered your fear of doing the unthinkable. It’s a win-win-win.

So let’s get started right away on becoming uncomfortable so it will be a practice that we get used to and plan for often. Being uncomfortable in your business is what helps you to stand out in this noisy space and help you to bring greater value to your clients.

Need some help with ideas on becoming uncomfortable? My friend Kelly is hosting her Stretch Yourself Challenge soon. It is an amazing opportunity for you to stretch yourself in your business with an amazing group of people who are stretching themselves too. Me included!

It is time to work on a serious project and move the needle in your business as you stretch yourself for a greater business growth. Check it out and join me as we stretch ourselves in ways we didn’t know we could.

Also if you join the Stretch Yourself Challenge, reach out to me as I have a very special deal for those who join the challenge to work with me for 30 days at a very special price of $27. Yes, it is an amazing deal for sure.  You can reach out to me for details and the coupon code with your paid receipt.

What are you thinking about doing to come out of the box?  Comment below and let me know.

I recently made an offering to my community and it didn’t take. What I mean is it did not sell. And I was a little disappointed, but looking on the bright side, it also gave me an opportunity to stop and reflect to build a “better buggy”.

Now follow me for a minute here with this logic.

Yes, when we as business owners put our heart and soul into a project we expect it to fly. But that’s not always the case. So, we have to know when to call it and go back into your bag of ideas and drag out something new.  So that is what I did.

But here is what really happened for me. It gave me an opportunity to stop and reflect on what might have gone wrong. It gave me a look at what I’ve done and time to think about the changes that I could make to NOT have the same outcome the next time. It allowed me to fail forward.

And in my case where I believe I failed was in my messaging. So, I went back to the drawing board and dug deep for changes in messaging that would connect to my community. And in true Kimberley style, when I am reflecting and growing I choose to share that transparency with my community as a learning lesson.  I did a podcast on messaging and content.

So here we are talking about now here in my blog post more.

Why?  Because your message to your community is so IMPORTANT!

Your message is the foundation for your business and how you will connect with the clients that are made just for you. If you can’t describe what you do to your audiences or detail what problem you solve, you will have a difficult time inviting them to a solution so that they should buy or use your product or service.

So, it’s all about “what is your core message?”  That is what it boiled down to for me.  I had to take a step back to ask myself what is the message and am I delivering it to my peeps effectively.  For me the answer was no but what is it for you?  Think about that for a minute.

The core marketing message you develop must remain consistent across all your marketing platforms, from your website to offline to social media. That means it has to be simple, direct, and easy to remember and understand. Your core message is the essence of who you and your business represent.

It is what you will be known for and when people think of the problem you are so great at solving, they will automatically think of you to solve it.  It is your unique position wow factor, for sure.

There are basically 3 practices that I have adopted to check-in with my content as I am working through it.  I call them my 3 Powerful Confirmation Statements for Content.  They are:

#1 - I am very clear about who my message is meant for.

#2 – The offers that I present to my audience are of great interest to them and to me.

#3 – I am always sharing my best content with amazing value to my audience.

This is kind of like a check-in checklist.  I talked about this in detail in my podcast but the jest so I won’t repeat it here but the jest of it is that I want to ensure that everything aligns with who I am, what my business represents and what I am offering my community.  No rocket science there, just simple and direct alignment.

Content is the lifeblood of your business, so you don’t ever want to take it for granted.  You want to make sure that is simple, clear and understandable for the people that are meant to receive it.  With all the noise that we are dealing with in this day and age, you want to make sure that your peeps can clearly hear you.  They are not wading through “stuff” to hear your voice.  You have to let your voice ring clear.

I am working on that and this is something I would love to invite you to work on with me as well.  That is really easy to do with my Rise & Grind Radical Accountability Program.  Check it out and let me know if this something that would benefit you in your journey.

Please take a second to comment on whether or not you feel your message rings true for your business.  Are you proud of what you put out?